Despite the flattening effects of globalization, international business demonstrates huge diversity and complexity. This book is about understanding global business contexts, threats and opportunities, the drivers and nature of globalization, multilateral organizations, and the political, economic, social, technological, and legal differences that regions and countries exhibit. This book addresses how businesses devise strategies that work internationally, in different parts of the globe, plan entry strategies for new markets, and decide on alliances, evolution and growth.
To compete globally, businesses also need to work hard at the detail of managing – designing structure and organization, devising sourcing and supply chain arrangements, establishing information systems that perform globally, and managing international human resources. In eleven chapters, this book provides a foundation to these subjects based on teaching undergraduate and masters degree courses at the London School of Economics and Political Science, and running executive programmes around the globe over many years.
PLEASE NOTE: THIS IS THE RECOMMENDED TEXTBOOK FOR THE CURRENT LSE/UL GLOBAL BUSINESS COURSE.
Pub. Date: 14th November 2016
Publisher: Steve Brookes Publishing
Authors: Leslie P Willcocks
Size: 245mm x 190mm x 19mm
Page extent: 216pp
RRP: £20.00 GBP
Sales & Distribution: Steve Brookes Publishing
KEY SELLING POINTS
- Gives a research-based grounding to international business.
- Discusses cultural, ethical, and social issues for international business and policies on corporate social responsibility.
- Introduces international trade and investment, multilateral organizations, regional integration and the global financial system.
- Details how firms develop international business and marketing and R&D strategies, enter markets and alliances, and evolve on the global stage.
- Gives insight through frameworks, studies and examples of how businesses manage organization structure and architecture, sourcing and the supply chain, information systems and human resources, globally, regionally and domestically.
Dr Leslie P. Willcocks
Leslie P. Willcocks has an international reputation for his work on global management, outsourcing, e-business, information management, IT evaluation, strategic IT and organizational change. He is Professor in Technology Work and Globalization at the Department of Management at London School of Economics and Political Science. He is co-author of 53 books including most recently Service Automation, Robots and The Future of Work (SB Publishing, 2016) and has published over 240 refereed papers in journals such as Harvard Business Review, Sloan Management Review, California Management Review, MIS Quarterly and MISQ Executive. He is a regular keynote speaker at international practitioner and academic conferences, and has been retained as adviser and expert witness by major corporations and government institutions. Details of his other books and papers can be found at www.lse.ac.uk/management/research/outsourcingunit