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Global Business: Strategy in Context has been thoroughly revised updated and expanded to take into account developments from 2022 to 2026 and review the 2026-2030 trends in geopolitics, technology and environment. It looks at how these trends are shaping international competitive and market entry strategies. New features include: geopolitical frameworks for analysis; conducting cross-cultural management; further CSR and sustainability challenges; new approaches to competitive strategy; the role of digital platforms; and reshaping foreign direct investment and market entry methods.
The book is designed for managers and students as a strategic guide through the next five turbulent years of international business.


Global Business: Management has been thoroughly revised, update and expanded by 35,000 words to reflect the management realities of the 2020s and to review the future 2026-2030 environmental and management trends. Distinctive, additional, new features include: key trends 2026 to 2030; the rise of network structures; dynamic pricing; managing social media; shifting technology management practices; managing digital assets globally; remote and home working; the digitally enabled flexible organisation; getting innovations implemented; AI and cybersecurity challenges and ways forward; and making progress on digital transformation.
The book is a vital guide for practitioners and students on how to manage international organisations in the VUCA (volatile, uncertain, complex and ambiguous) business environment of the late 2020s.

The Author
Dr Leslie P. Willcocks
Author's biography
Leslie P. Willcocks has an international reputation for his work on global management, outsourcing, e-business, information management, IT evaluation, strategic IT and organizational change. He is Professor in Technology Work and Globalization at the Department of Management at London School of Economics and Political Science. He is co-author of 53 books including most recently Service Automation, Robots and The Future of Work (SB Publishing, 2016) and has published over 240 refereed papers in journals such as Harvard Business Review, Sloan Management Review, California Management Review, MIS Quarterly and MISQ Executive. He is a regular keynote speaker at international practitioner and academic conferences, and has been retained as adviser and expert witness by major corporations and government institutions. Details of his other books and papers can be found at www.lse.ac.uk/management/research/outsourcingunit








